2019 marks the fourth year I’ve been going to LondonEdge for. LondonEdge is an alternative trade show full of the best existing and upcoming pinup, goth, grunge, rave and alt brands. They showcase the best of the best from the exhibiting brands in regular catwalks and you can see what’s due out in the next season, which I love.
Honestly this season’s LondonEdge felt like a bit of a chance. I always find myself coming away from Edge feeling inspired and uplifted but the atmosphere this time was a little different. I also felt a lot of the brands there that had been before were showing a lot of last season’s collections which was a tad disappointing!
The afterparty, which normally features performances from Suicide Girls x Disgrace was also different this year in a completely new location. Hosted at the Chapel Bar in Angel, the entertainment this year was from a swing dancing group which was a completely new vibe than it normally is.
However, one of the best things about this show was that I got to meet SO many new people and bloggers who were all absolutely lovely. I feel like at none of the previous shows I’ve been to, I’ve had the opportunity to chat to so many other bloggers as I did at this one. I think my favourite part about this show honestly was meeting so many new people and getting to hang out with my girl Gem.
J Valentine are a rave wear brand sold in stores such as Dollskill, and seen on celebs including Nicki Minaj. I actually got to meet owner Judy at the show who was lovely! J Valentine were showcasing their range including harnesses and light-up jackets – as a raver myself I love the fashion but I find it so hard to find stuff designed for curvy girls. Not only does the J Valentine rang include plus-sizes and accommodate for actual boobs (something a lot of rave wear doesn’t) but they even use plus-size models in their promo photos for the items – love that.
New Rock have been one of my dream brands since I was a kid and some of the shoes that have out at the moment give me LIFE. I actually saw most of the shows they were showing at last season’s LondonEdge but I’m still in love with them – especially the pink zebra print.
Treasure The Funk
I’d never heard of Treasure The Funk before Londonedge 2019 but I absolutely fell in love with the collection that owner Nickelle was showing. The whole range is so perfect for festival season – I can’t wait to get my hands on some of it ready for the summer so I can live my best life at all the festivals I’m going to.
Le Keux Cosmetics
Le Keux are another brand I didn’t know much about before LondonEdge but again seem incredible. They’re modelled on old vintage-style dressing tables, right down to the colour and style of the packaging, but they’re just so pretty. The cheek and lip paints on display at the show need to get in my collection – they’re SO pigmented and pretty.
I’ve been a massive fan of TUK for basically as long as I can remember. It’s always so nice to see them and chat with them at Edge and this season was no exception. The vegan holographic purple nosebleed boots are firmly on my wishlist and I still need a new pair of TUK creepers in my life.
There are so many brands at Edge this year I know and love, as well as new brands too! Punky Pins were showing off their new cosmic range which appeals so strongly to the inner spiritualist within me.
The Rave Cave were there showing off their GloFX diffraction glasses and light-up goggles which I practically screamed over when I found them out. These are something else I 100% need for festival season.
Grindstore and Extreme Largeness are two of my fave emo brands and were both showing off great collections and pins and patches I really want to add to my jacket!
Jawbreaker are another brand showcasing their new range which I can’t wait to get my hands on as soon as it’s out.
Thanks to LondonEdge for inviting me back to their January 2019 show!